THE CONTEXT: Whenever AIX Platform onboards a new partner, they put out a press release. The content needs to highlight all the benefits of the partnership and the core problems solved.

MY ROLE: As the copywriter I had to research the topic, read transcripts of interviews with the key stakeholders, and then write the article in a way that suited the client's brand.

THE OUTCOME: The article was hosted on the client’s website and shared via social media and other publishing channels.